The brief variation: whenever Marie Antoinette said, “allow them to consume cake,” it would likely being because she was hogging all Michel et Augustin cookies for by herself. Childhood mates Michel and Augustin met in secondary school, and, if they discovered their adult 9-to-5 jobs is unfulfilling, they started a cookie organization with a foundation in French pastry. Fast forward 13 years, and the two buddies have actually practices in France and nyc consequently they are attracting worldwide due to their cookies, pastries, yogurts, mousses, and other sweets made with straightforward, pronounceable materials. The duo additionally teaches aspiring bakers that mastering the ability of French pastry is attainable through their own recipe books and interactive open home classes. Michel and Augustin’s dream is not difficult: to really make the globe smile and get together over a shared love of sweets.
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The storyline of Michel et Augustin started just sufficient. Two young men began palling around in middle school and turned into good buddies. But, much like numerous teenage friendships, the two parted techniques after graduation to check out their own pathways.
Michel found themselves doing work in money in nyc, and Augustin had been doing work in advertising and marketing for Air France. But both eventually turned into disillusioned with all the 9-to-5 work in the business world. They reconnected therefore the duo devised a wild plan to learn all 1,263 bakeries in France and develop the basics of top confectioneries the country needed to provide. They wrote a novel about it â their unique first cooperation!
After finishing their particular pursuit, in 2004, Michel and Augustin aproned-up along with out on a unique adventure: baking in Augustin’s kitchen area. Their particular goal were to generate a line of cookies along with other sweets created using 100% natural ingredients and love. And, after tirelessly testing and sampling over 300 dishes, their own basic concoction came to be: the small spherical butter cookie. Michel et Augustin was born!
The two found rapid success, in addition they always innovate much more delicious designs, such as a decadent natural yogurt in a bottle, that has been found just once Michel and Augustin noticed their unique prized cow could produce above butter. They market their products or services using signature “kookiness” plus the delight they infuse to their delicious goodies.
Dispersing a fascination with French Pastry all over World
Michel et Augustin is mostly about more than just generating a tasty cookie. The business is actually bent on drawing from France’s rich cooking record to generate masterful desserts.
“it isn’t about cookies â it is more about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “everything we make is related to French pastry practices. We now have a very powerful relationship with pastry making as a business enterprise.”
But Lily told you an attraction for and expertise of French pastry is not only set aside when it comes to product developers (they refer to them as the “recipe team”) at Michel et Augustin. An element of the company’s kooky tradition is revealing the love and knowledge of pastry producing so every person in the team, in France and Brooklyn, can prepare are a French pastry cook and use the nationwide examination (generally a “C.A.P.”). Because of this, everybody is able to be involved in innovating brand new dishes and speak knowledgeably with followers, clients, and buyers.
“once weekly in France as soon as four weeks in New York, the Banana Farm (“office”) can become a pastry class in which we are experiencing a traditional curriculum of French pastry and training when it comes down to official certification,” she stated. “It doesn’t matter if you are a webpage developer or perhaps in sales â the chance is actually motivated for every.”
Though Michel et Augustin offers a far more expansive products in France, the business sticks with the same fundamentals and concepts of development for every products.
“the one thing all our products have as a common factor is actually a real focus on style and the ingredients,” Lily said. “We concentrate on the quality and simpleness on the materials, and try to keep carefully the element listing as pronounceable as you are able to.”
This results not just in a yummy decadence, additionally a treat you can be ok with ingesting together with your someone special.
An accumulation Treats ideal for Sharing With Your Sweetheart
Thereis just one thing about discussing candies that starts a single day correct or stops a perfect date. And Michel et Augustin’s designs happened to be intended for merely this type of occasions.
“its a moment in time of indulgence at the end of a date,” Lily mentioned. “its delicious and made with thoroughly clean components, hence helps make the minute much much better. It feels good to indulge.”
With many worthwhile snacks available, there is no want to select only one. While there are many even more choices in France â from candy mousse to decadent yogurts and, obviously, one-of-a-kind snacks â there are many options available in america aswell.
Lily was actually fast to recommend the perfect snacks giving to or appreciate with this special someone.
“All of our popular cookie is all of our 4-Cookie Squares,” she mentioned. “These include like small square tarts, enter three tastes, and will end up being so easily provided. We likewise have Cookie Buttons, that are hazelnut candy chip snacks with hazelnut ganache internally. They arrive in packs of two â one for me personally, one for you!”
For partners exactly who love their unique early morning routine together, Lily informed us Puff Palmiers tend to be an attractive a.m. option.
“they might be puff pastry and taste like Elephant Ears,” she said. “They can be super light and flaky and great for sharing over break fast with coffee or at tea time.”
Whether both you and your honey tend to be chocoholics or appreciate the fine butteriness of caramel (or everything in between), Michel et Augustin has a deserving treat for sharing (or sneaking off with for your own personel clandestine cookie affair).
Become involved From the Banana Farm
Michel et Augustin’s viewpoint is the fact that the delight of sweets is within the posting. So that it should be no surprise area wedding is extreme the main company’s business mission. Many people are invited to end in and chat (and flavor cookies) at their own Banana Farms (practices) in Paris, Lyon, or Brooklyn.
This attitude began on beginning in the company and is part of the key. And Lily noted this viewpoint is actually exemplified in the organizations open houses.
“straight away, Michel and Augustin exposed the doorways of their apartment to neighbors, friends, consumers, and passersby, for individuals to provide all of them feedback, to flavor cookies, to taste brand-new quality recipes they certainly were evaluating, also to hang out using them and speak about whatever they had been carrying out,” she said. “It really is something that’s really important to you nowadays.”
Open up residence from the Banana Farm happens from the basic Thursday each and every thirty days in France and New York. Lily told you these occasions provide a means for your organization provide back into the community by instructing them regarding background and methodologies of French pastry.
“We invite everybody, family, pals, clients, and customers ahead share recipes,” she stated. “We carry out style tests, focus groups, and play video games. It is a real area event.”
It’s not only enjoyable and tummy-pleasing to go to, but if you lack a cookie friend, think of the rest of the treat aficionados you can satisfy at Banana Farm. In the end, when someone likes Michel et Augustin addresses, you realize they’ve good style, and you’ll have one thing to connect more than.
Michel et Augustin: Committed to Random Acts of Kookiness
In real Michel and Augustin form, the duo began a Random Acts of Kookiness effort to inspire and please people. From a tribute to Michael Jackson for the cookie rectangular occasion and their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they do. You will see the reason why their unique snacks are so addicting â they truly are created using 100 % natural ingredients and great vibes.
Up next the company is actually a fresh cookbook whose goal is to help US visitors yet others tackle the intimidation associated with French pastry.
“we are producing a French pastry cookbook for the me, and it’s about finding pleasure in these problematic quality recipes,” Lily said. “we are busting it down and stating you can do it. If we can, everyone can, and we also’re revealing our progress.”
Michel et Augustin can be trying to release the popular candy mousse in the usa.
“All of our dream for the candy mousse will be seduce The usa’s taste buds.”
And, after tasting the business’s cookies as well as other treats, the US is clearly set for a lengthy relationship with this mousse.