ChatBot Review: Features, Benefits, Pricing, & More 2024

The Sprout Social Index™ shows that more than 23% of customers expect a brand to respond to their query within two hours. By automating responses to common customer queries that don’t require human support, you save time and resources that can be utilized in more meaningful ways. Place it on your website or app and keep checking its performance to improve it.

Here’s an example of how SnapTravel is using a messenger bot as the basis of its eCommerce model. It has people engage in a conversation with the bot via Facebook Messenger or SMS in order to access exclusive travel deals. The next step is to give yourself a visual of how a chatbot would work for your business. You might have a lot of information to get across, but please, don’t send it all at once. Program your chatbot to send pieces of text one at a time so you don’t overwhelm your readers.

Sales Lead Generation

69% of consumers prefer communicating with chatbots versus in-app support. These bots can use sophisticated technology like artificial intelligence and natural-language processing. Send simple customer satisfaction surveys and follow-ups to your visitors after the conversation is over. This way, you can collect customer feedback and gain insights on what your customers ask about, what they’re interested in, and how likely they are to recommend you. This can show if you’re meeting customer needs and what you should change to improve.

• With our virtual assistants, you will be able to enjoy all the benefits of AI solutions repeating other brands’ achievements.
• Sellers can also be notified when their target accounts are on your website — so that way, they can take over for the bot and deliver a personalized experience to their accounts in real time.
• You can leverage them as part of your organic efforts or paid campaigns.
• In the simplest terms, a chatbot is a robot that can hold a conversation with a user.

These chatbots have a script that follows a simple decision tree designed for specific interactions. Your chatbot marketing strategy can be as complex or rudimentary as you’d like based on your industry, customer profile and budget. Similarly, Fandango uses chatbots on social profiles to help customers find movie times and theatres close by. Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website. For example, when a chatbot asks users why they’re visiting your page, this automated interaction can help customers find what they want and nudge them towards converting. Additionally, by using chatbot marketing in your customer support processes you can give customers access to information beyond normal working hours.

Integrate With Email Marketing

Since customers expect chat support to be available 24 hours a day and 7 days a week, there’s no reason to make them wait. According to a study by Headliner Labs, customers are 3.5 times more likely to open a Facebook message than a marketing email. According to a survey conducted by Oracle, around 80% of businesses would want to employ a chatbot of some form by 2020. Chatbot technology is developing fast, which means there aren’t always clear standards for how to use them effectively. While a chatbot can help you market your business when used correctly, they can hurt your business’s reputation if you don’t use them well.

Are you thinking about adding chatbots to your business but not sure how you’ll use them? Below, we’ve highlighted 12 chatbot examples and how they can help with business needs. Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots.

Roma by Rochi is a clothing ecommerce that uses chatbots to upsell products through its Facebook page. This business gives customers a variety of options to choose from on their Messenger bot. Their chatbot for marketing will answer customers’ questions, show the product catalog or notify the lead when items go on sale. These were some of the main benefits of implementing a chatbot marketing strategy. Research shows that companies who answer within an hour of receiving a query are seven times more likely to qualify the lead. So, make sure your business responds to customers’ questions as quickly as possible.

A well-constructed chatbot can assess the interest of the potential client and his or her stage in the customer journey. REVE Chat is an omnichannel customer communication platform that offers AI-powered chatbot, live chat, video chat, co-browsing, etc. Whole Foods’ Facebook Messenger Bot is just as exciting, connecting with users by providing recipes, products, and cooking inspiration. It offers filters and options for different types of food, including international cuisines with each message. Whole Foods makes it easy for users to narrow in on the kind of recipe they’re looking for. FirstJob, an online-based recruiting firm created a chatbot Mya, in order to manage large candidate pools, giving the recruiters more time to focus on interviews and closing offers.

Creating your own AI chatbot requires strategic planning and attention to detail. Embarking on this journey from scratch can pose numerous challenges, particularly when devising the conversational abilities of the chatbot. These pre-designed conversations are flexible and can be easily tailored to fit your requirements, streamlining the chatbot creation process.

If you aren’t sure how to build marketing bots that work best for your business, WebFX is here to help. They are most useful in the initial stages of the marketing process, like collecting leads and answering customer service questions. Use analytics and metrics to track how your marketing chatbots are performing.

Some companies even use chatbots to provide stellar customer service while freeing up their customer service agents to handle more complex matters. Some businesses also combine live chat and chatbots to create a robust solution. Using chatbots in marketing strategies allows companies to qualify and engage with leads at all hours and at any capacity regardless of whether or not your marketing and sales team are online. Just like how you can use marketing chatbots to answer support questions, you can use chatbots to start conversations with website visitors, qualify leads, and even upsell customers.

They can also create tickets for a human agent to address during working hours. When social bots resolve simple issues, human agents can focus their attention on more complex problems. If you’re using chatbots to minimize your customer support volume, then that’s an easy metric to check. If you’re wanting to measure the effectiveness of education, marketing, or sales, then it can be invaluable to track the bot’s success with measurable links and codes.

Use Chatbot Marketing to Delight and Engage Your Audience

It includes a training feature to refine chatbot responses further and supports the integration of conditional logic. These innovative features work together to enhance customer support experiences and can significantly boost your sales. ChatBot empowers businesses to automate their customer service and support. It has been how to use chatbot for marketing created to be user-friendly and customizable, offering various features that can significantly enhance your company’s customer experience. The bot has a warm, welcoming tone, and its use of emojis is a friendly, conversational touch. The success of the chatbot fed into the company’s overall digital marketing success.

Regardless of the level of personalization you want in your chatbot experience, you’ll want to start by assessing your current personalization strategy. That way, you can focus on how you can use your chatbot to scale the offers and experiences that are already working. But chatbots do more than just encouraging site visitors to download assets and sign up for events. In fact, your chatbot platform enables you to converse with your target buyers while they’re consuming your content. Teams that are experienced in chatbot marketing might have dozens or even hundreds of playbooks running at one time. On their websites, you may see custom playbooks on every product page or run into tailored messaging when you visit their website from an ad.